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~isPartOf:"Journal of service management"
~subject:"Relationship marketing"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
word of mouth
Viral marketing
12
Virales Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Dienstleistungsqualität
4
Service quality
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Communication
3
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Customer value
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Internet marketing
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Online-Handel
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Word-of-mouth
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Arbeitszufriedenheit
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Augmented reality
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Akpinar, Ezgi
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Bergeron, Jasmin
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Bilstein, Nicola
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Christ-Brendemühl, Sonja
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Ferguson, Ronald J.
1
Fisk, Raymond P.
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Harris, Lloyd C.
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Klostermann, Jan
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Leroi-Werelds, Sara
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Paulin, Michèle
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Schaarschmidt, Mario
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Sysalova, Hana
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Journal of service management
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing
14
International journal of hospitality management
12
Cogent business & management
11
International journal of contemporary hospitality management
11
International journal of internet marketing and advertising : IJIMA
11
Journal of service research : JSR
11
Psychology & marketing
11
The journal of services marketing
11
Information systems research : ISR
10
The journal of product & brand management
10
Journal of marketing research : JMR
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing research
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The international review of retail, distribution and consumer research
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
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ECONIS (ZBW)
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1
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
3
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim
;
Leroi-Werelds, Sara
;
Swinnen, Gilbert
- In:
Journal of service management
27
(
2016
)
4
,
pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
Saved in:
4
Exposing Pinocchio customers : investigating exaggerated service stories
Harris, Lloyd C.
;
Fisk, Raymond P.
;
Sysalova, Hana
- In:
Journal of service management
27
(
2016
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10011564667
Saved in:
5
Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions
Ferguson, Ronald J.
;
Paulin, Michèle
;
Bergeron, Jasmin
- In:
Journal of service management
21
(
2010
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10003964295
Saved in:
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