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~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of product & brand management"
~subject:"Kundenwert"
~subject:"Markenartikel"
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Search: "Customer relationship management"
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Kundenwert
Markenartikel
Beziehungsmarketing
228
Relationship marketing
228
Consumer behaviour
146
Konsumentenverhalten
146
Brand management
100
Markenführung
100
Brand image
80
Markenimage
80
Brand
69
Customer satisfaction
60
Kundenzufriedenheit
60
Dienstleistungsqualität
49
Service quality
49
Social Web
37
Social web
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Brand loyalty
32
Customer integration
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Internet marketing
25
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25
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25
Customer value
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Service industry
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89
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Guzman, Francisco
5
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Verhoef, Peter C.
3
Broyles, S. Allen
2
Kennedy, Eric
2
Krystallis, Athanasios
2
Sweeney, Jillian C.
2
Thaweephan Leingpibul
2
Vera, Jorge
2
Wallace, Elaine
2
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2
Abratt, Russell
1
Aksoy, Lerzan
1
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1
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1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Balasubramanian, Siva Kumar
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Baudry, Damien
1
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1
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Bijmolt, Tammo H. A.
1
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1
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1
Block, Frank
1
Bolton, Ruth N.
1
Bondesson, Niklas Vestman
1
Boulanger, Michèle
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
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Journal of service research : JSR
The journal of product & brand management
Journal of business research : JBR
121
Journal of retailing and consumer services
86
The journal of brand management : an international journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of hospitality management
32
Journal of strategic marketing
28
SpringerLink / Bücher
26
Marketing intelligence & planning
24
Journal of the Academy of Marketing Science
22
International journal of contemporary hospitality management
21
Cogent business & management
20
Journal of marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of service management
19
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
European journal of marketing : EJM
16
Gabler Edition Wissenschaft
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
The journal of business & industrial marketing
16
The journal of services marketing
15
The service industries journal
15
Handbook of research on customer equity in marketing
14
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Business horizons
13
Technological forecasting & social change : an international journal
13
International journal of internet marketing and advertising : IJIMA
12
Journal of creating value
12
Tourism management : research, policies, practice
12
European journal of marketing
11
International journal of market research
11
The journal of consumer marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of marketing research : JMR
10
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ECONIS (ZBW)
89
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89
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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