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~isPartOf:"Journal of service research : JSR"
~subject:"Markentransfer"
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Markentransfer
Brand extension
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
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Dienstleistungsqualität
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Relationship marketing
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Service quality
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USA
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United States
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Arbeitsverhalten
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Austauschtheorie
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Corporate culture
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Dienstleistungsmarketing
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Diversification
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Diversifikation
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Emotion
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Freie Berufe
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Kognition
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Kündigung
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Leiharbeit
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Markenartikel
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Mitarbeiterbindung
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New product development
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Personalabbau
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English
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Aksoy, Lerzan
1
Boisvert, Jean
1
Buoye, Alexander
1
Cooil, Bruce
1
Hennig-Thurau, Thorsten
1
Keiningham, Timothy
1
Paul, DeDe
1
Ringle, Christian M.
1
Sattler, Henrik
1
Völckner, Franziska
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Journal of service research : JSR
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
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1
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
2
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
Saved in:
3
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
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