//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of strategic marketing"
~subject:"Success factor"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Success factor
United States
Brand management
114
Markenführung
114
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
61
Markenimage
61
Brand
32
Markenartikel
32
Beziehungsmarketing
28
Relationship marketing
28
Sportmarketing
23
Sports marketing
23
Marketing management
20
Marketingmanagement
20
Professional sports
15
Profisport
15
Social Web
13
Social web
13
Football
11
Fußball
11
Sport
11
Sports
11
Advertising effects
9
Sport organization
9
Sportorganisation
9
Werbewirkung
9
branding
9
Personality psychology
8
Persönlichkeitspsychologie
8
brand management
8
Internet marketing
7
Online-Marketing
7
Sponsoring
7
Sponsorship
7
USA
7
Corporate reputation
6
Customer satisfaction
6
Firm performance
6
Firmenimage
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Behrens, Anton
1
Bennett, Gregg
1
Bhargava, Mukesh
1
Farquhar, Jillian Dawes
1
Ferreira, Mauricio
1
Funk, Daniel C.
1
Gerrath, Maximilian H. E. E.
1
Hall, Todd K.
1
Heere, Bob
1
Hill, Brad
1
Katz, Matthew
1
Kunkel, Thilo
1
Leenders, Mark A. A. M.
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Serota, Kim B.
1
Siahtiri, Vida
1
Srivastava, R. K.
1
Uhrich, Sebastian
1
Yang, Yanxiang
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of strategic marketing
The journal of brand management : an international journal
34
SpringerLink / Bücher
24
The journal of product & brand management
22
Journal of business research : JBR
15
Journal of advertising research
10
European journal of marketing : EJM
9
The IUP journal of brand management : IJBRM
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The journal of consumer marketing
5
Brands and branding
4
Business horizons
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
JMM : the international journal on media management
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute / Marketing Science Institute
4
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
4
Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
Saved in:
5
International brand strategy and mode of entry in the services sector : lessons from the financial crisis
Gerrath, Maximilian H. E. E.
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10009717938
Saved in:
6
Branding in UK banks and building societies : a relationship approach
Farquhar, Jillian Dawes
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10008936992
Saved in:
7
Brand-usage networks : a demand side approach to brand architecture
Serota, Kim B.
;
Bhargava, Mukesh
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 451-471
Persistent link: https://www.econbiz.de/10008758739
Saved in:
8
Measuring brand strategy : can brand equity and brand score be a tool to measure the effectiveness of strategy?
Srivastava, R. K.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003927506
Saved in:
9
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->