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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Cobbs, Joe"
~person:"Inoue, Yuhei"
~person:"McDonald, Heath"
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Sportmarketing
11
Sports marketing
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Professional sports
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Profisport
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Beziehungsmarketing
4
Football
4
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Cobbs, Joe
Inoue, Yuhei
McDonald, Heath
Funk, Daniel C.
7
Kunkel, Thilo
7
Karg, Adam
5
Katz, Matthew
5
Biscaia, Rui
4
Cornwell, T. Bettina
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Doyle, Jason P.
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Heere, Bob
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Ko, Yong Jae
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O'Reilly, Norm
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Lock, Daniel
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Mansfield, Aaron C.
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Séguin, Benoit
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Watanabe, Nicholas M.
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Welty Peachey, Jon
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Yoshida, Masayuki
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Baker, Thomas A., III.
2
Bennett, Gregg
2
Bouchet, Adrien
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Chang, Yonghwan
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Cunningham, George B.
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Doellman, Thomas W.
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Filo, Kevin
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Fink, Janet S.
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Ha, Jae-Pil
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
8
European Sport management quarterly : ESMQ
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sports marketing & sponsorship
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of service management
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ECONIS (ZBW)
11
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1
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
"Sport is double-edged" : a delphi study of spectator sport and population health
Berg, Brennan K.
;
Inoue, Yuhei
;
Bowers, Matthew T.
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10013325427
Saved in:
3
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
4
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
5
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
6
Are sport consumers unique? : consumer behavior within crowded sport markets
Fujak, Hunter
;
Frawley, Stephen
;
McDonald, Heath
;
Bush, …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10011920115
Saved in:
7
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
8
All rivals are not equal : clarifying misrepresentations and discerning three core properties of rivalry
Tyler, B. David
;
Cobbs, Joe
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011669248
Saved in:
9
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
10
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
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