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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Kunkel, Thilo"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
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Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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