The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Adam R. Cocco, Thilo Kunkel, and Bradley J. Baker
| Year of publication: |
2023
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|---|---|
| Authors: | Cocco, Adam R. ; Kunkel, Thilo ; Baker, Bradley J. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 37.2023, 5, p. 359-370
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| Subject: | NIL | NCAA | athlete brand | competition | brand architecture | Markenführung | Brand management | Social Web | Social web | Sportler | Athletes | Markenartikel | Brand | Markenimage | Brand image | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2022-0155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014340593