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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenartikel"
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Journal of sport management : the official journal of the North American Society of Sport Management
The journal of brand management : an international journal
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
2
Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
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