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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Search: subject:"Mediennutzung"
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Media usage
6
Mediennutzung
6
Sportmarketing
5
Sports marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Sport
3
Sports
3
media consumption
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Professional sports
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sport consumer behavior
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Breuer, Christoph
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Burk, Verena
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Dwyer, Brendan
1
Grimmer, Christoph G.
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Hur, Youngjin
1
Karg, Adam
1
Kim, Yongjae
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Ko, Yong Jae
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Leckie, Civilai
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McDonald, Heath
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Pawlowski, Tim
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Rumpf, Christopher
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Journal of sport management : the official journal of the North American Society of Sport Management
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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1
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
2
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
3
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
Saved in:
4
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
5
For love or money : developing and validating a motivational scale for fantasy football participation
Dwyer, Brendan
;
Kim, Yongjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10008933639
Saved in:
6
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
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