Using fan passion to predict attendance, media consumption, and social media behaviors
Kirk Wakefield (Baylor University)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Wakefield, Kirk |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 3, p. 229-247
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| Subject: | fan behavior | fan identification | measurement | media consumption | scale development | sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mediennutzung | Media usage | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Sportveranstaltung | Sport event | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591498