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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
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Search: subject:"Internationales Marketing"
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International marketing
32
Internationales Marketing
32
Marketing management
11
Marketingmanagement
11
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
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Emerging economies
4
Schwellenländer
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Beziehungsmarketing
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China
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Export
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Firm performance
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Globalisierung
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Globalization
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Internet marketing
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KMU
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Relationship marketing
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SME
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internal marketing
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B-to-B-Marketing
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31
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32
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Afshardoost, Mona
1
Al-Hyari, Khalil
1
Al-Weshah, Ghazi
1
Alnsour, Muhammed
1
Asaad, Faisal
1
Asaad, Yousra
1
Asamoah, Emmanuel
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Ayväri, Anne
1
Balmer, John M. T.
1
Boukis, Achilleas
1
Bowden, Jana
1
Brouthers, Lance Eliot
1
Buccieri, Dominic
1
Butt, Muhammad Mohsin
1
Cawsey, Timothy
1
Cohen, Geraldine
1
Crespo, Cátia Fernandes
1
Crick, Dave
1
Crick, James
1
Diamantopoulos, Adamantios
1
Eshaghi, Mohammad Sadegh
1
Ferdous, Ahmed Shahriar
1
Foedermayr, Eva
1
Grace, Debra
1
Gross, Andrew C.
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Guang, Tian
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Gurău, Călin
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Gyepi-Garbrah, Theophilus Francis
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Harrison, Tina
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Heffernan, Troy
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Hogan, Steve
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Hsieh, Ming Huei
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Huang, Hsiu Ying
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Ibrahim, Essam B.
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Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Jyrämä, Annukka
1
Kaminakis, Kostas
1
Kostopoulos, Ioannis
1
Lancaster, Geoffrey
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Journal of strategic marketing
Marketing intelligence & planning
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Internationalisierung von Vertrieb und Handel
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
4
Insights for a post-Brexit era : marketing the UK as a study destination : an analysis of Arab, Chinese, and Indian student choices
McLeay, Fraser
;
Lichy, Jessica
;
Asaad, Faisal
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10012202802
Saved in:
5
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
6
Toward a 7-P framework for international marketing
Paul, Justin
;
Mas, Erick
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012313934
Saved in:
7
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
8
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
9
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
10
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
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