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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Personality psychology
Relationship marketing
Consumer behaviour
463
Konsumentenverhalten
463
Brand management
98
Markenführung
98
Brand image
92
Markenimage
92
Beziehungsmarketing
87
Brand
58
Markenartikel
58
Customer satisfaction
49
Kundenzufriedenheit
49
Advertising effects
46
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46
Internet marketing
32
Online-Marketing
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Pervan, Simon J.
4
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Japutra, Arnold
3
Roy, Sanjit
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2
Chen, Qimei
2
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Rahman, Kaleel
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1
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1
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1
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1
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Akbar, Muhammad Imad Ud Din
1
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1
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1
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
508
Journal of business research : JBR
429
International journal of hospitality management
190
Psychology & marketing
118
The journal of services marketing
118
The journal of product & brand management
111
The journal of brand management : an international journal
93
Asia Pacific journal of marketing and logistics
84
Journal of travel and tourism marketing
83
Journal of the Academy of Marketing Science
80
International journal of contemporary hospitality management
74
Journal of hospitality marketing & management
74
Cogent business & management
73
Journal of retailing
72
European journal of marketing : EJM
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
The service industries journal
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing
56
Marketing intelligence & planning
56
International journal of consumer studies
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Services marketing quarterly
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
SpringerLink / Bücher
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing management : MM
46
The international review of retail, distribution and consumer research
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of retail and distribution management
44
The journal of consumer marketing
43
Service business
42
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ECONIS (ZBW)
108
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
7
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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