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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~type_genre:"Article in journal"
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Brand
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Markenartikel
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brand familiarity
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Bang, Nguyen
De Chernatony, Leslie
Avis, Mark
3
Brodie, Roderick J.
3
Ferguson, Shelagh
3
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
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Journal of strategic marketing
Marketing theory
Journal of business research : JBR
13
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Qualitative market research : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
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Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of consumer marketing
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The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
3
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Saved in:
4
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
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