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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Walter, Nadine"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
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Brand management
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Walter, Nadine
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Journal of strategic marketing
The IUP journal of brand management : IJBRM
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Journal of euromarketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
2
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
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