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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Business-to-business marketing
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Brand management
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Journal of strategic marketing
The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
20
The journal of business & industrial marketing
18
SpringerLink / Bücher
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Springer Proceedings in Business and Economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of product & brand management
9
Innovatives Markenmanagement
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
Journal of business-to-business marketing
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of marketing
4
Springer eBook Collection
4
Advances in international marketing
3
Corporate reputation review : an international journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Marketing intelligence & planning
3
Aufbruch : Ingredient Branding schafft Werte
2
European journal of marketing
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovation: organization & management : IOM
2
Innovative Markenführung und -implementierung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of innovation management
2
International journal of product development : IJPD
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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ECONIS (ZBW)
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
5
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
6
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
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