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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
673
Markenführung
673
Konsumentenverhalten
424
Brand image
358
Markenimage
358
Brand
290
Markenartikel
288
Beziehungsmarketing
276
Relationship marketing
276
Marketing management
253
Marketingmanagement
253
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92
Social web
92
Customer satisfaction
75
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75
Corporate Social Responsibility
73
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73
Corporate reputation
68
Firmenimage
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Luxury goods
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Internet marketing
66
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Brand architecture
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59
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51
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51
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44
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Johnson, Lester W.
7
Kulczynski, Alicia
5
Baxter, Stacey M.
4
Casidy, Riza
4
Fernandes, Teresa
4
Ilicic, Jasmina
4
Pervan, Simon J.
4
Zarantonello, Lia
4
Abratt, Russell
3
Bowden, Jana
3
Butcher, Luke
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hawkins, Matthew A.
3
Hennigs, Nadine
3
Japutra, Arnold
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Leckie, Civilai
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Roy, Sanjit
3
Roy, Sanjit Kumar
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Šerić, Maja
3
Atwal, Glyn
2
Baumann, Chris
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Bove, Liliana L.
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of strategic marketing
The journal of brand management : an international journal
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
143
Journal of marketing communications
140
Marketing intelligence & planning
138
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of hospitality marketing & management
123
Journal of retailing
123
Cogent business & management
121
International journal of contemporary hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
424
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424
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
8
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
9
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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