//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Bibliometrics
15
Bibliometrie
15
Brand management
10
Markenführung
10
Consumer behaviour
7
Literature review
7
Brand image
6
Markenimage
6
Brand
4
Markenartikel
4
literature review
4
systematic literature review
4
Beziehungsmarketing
2
Consumer-brand relationship
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Social Web
2
Social web
2
Strategic management
2
Strategisches Management
2
USA
2
United States
2
Virtual reality
2
Virtuelle Realität
2
Advertising music
1
Arbeitsmarkt
1
Arzneimittel
1
Arzneimittelmarkt
1
Augmented reality
1
Beschäftigungsfähigkeit
1
Bibliometric analysis
1
Brand activism
1
Brand architecture
1
Brand attachment
1
Brand biography
1
Brand community participation
1
Brand equity
1
Brand personalities
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bartoli, Chiara
1
Baxter, Stacey
1
Gustafsson, Clara
1
Hook, Margurite
1
Kulczynski, Alicia
1
Mattiacci, Alberto
1
Nosi, Costanza
1
Radler, Viktoria Maria
1
Rejeb, Abderahman
1
Rejeb, Karim
1
Schmidt, Holger J.
1
Sfodera, Fabiola
1
Shimul, Anwar Sadat
1
Steenkamp, Pieter
1
Treiblmaier, Horst
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The journal of brand management : an international journal
International journal of consumer studies
30
Journal of business research : JBR
20
Marketing intelligence & planning
6
The marketing review
6
Psychology & marketing
5
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Cogent business & management
3
Journal of retailing and consumer services
3
Management research review
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Electronic commerce research
2
European journal of marketing
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of macromarketing
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
1
Consumer behavior review : CBR
1
Data-Driven Decision Making
1
Electronic markets : the international journal on networked business
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Saved in:
3
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
4
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
5
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
6
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
7
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->