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~isPartOf:"Journal of strategic marketing"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~type_genre:"Article in journal"
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Bang, Nguyen
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Journal of strategic marketing
Journal of business research : JBR
13
European journal of marketing : EJM
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International studies of management and organization
4
The journal of brand management : an international journal
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The marketing review
4
Asia-Pacific journal of business administration
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Qualitative market research : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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Business ethics quarterly : the journal of the Society for Business Ethics
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International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of business economics and management
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Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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