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~isPartOf:"Journal of strategic marketing"
~person:"Casidy, Riza"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Markenimage
2
Brand
1
Brand identity
1
City marketing
1
Designation of origin
1
Dienstleistungssektor
1
Herkunftsbezeichnung
1
Markenartikel
1
Place marketing
1
Service industry
1
Stadtmarketing
1
Stakeholder
1
Stakeholder engagement
1
Standortmarketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
brand identification
1
brand preference
1
country branding
1
memorable experience
1
nation branding
1
place brand identity
1
place branding
1
willingness-to-pay premium
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Casidy, Riza
Pervan, Simon J.
4
Bowden, Jana
3
Fernandes, Teresa
3
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Roy, Sanjit
3
Bove, Liliana L.
2
Hawkins, Matthew A.
2
Johnson, Lester W.
2
Ketron, Seth
2
Khan, M. Sajid
2
Leckie, Civilai
2
Michaelidou, Nina
2
Mishra, Sita
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Wilkins, Stephen
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderl, Eva
1
Anderson, Jeffrey E.
1
Anderson, Sidney
1
Apostolopoulou, Artemisia
1
Apostolos, Giovanis
1
Ayoubi, Rami
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
European journal of marketing
1
Journal of service theory and practice
1
Services marketing quarterly
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
2
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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2
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
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