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~isPartOf:"Journal of strategic marketing"
~person:"Naumann, Earl"
~subject:"Relationship marketing"
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Naumann, Earl
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Journal of strategic marketing
International journal of project management : the journal of The International Project Management Association
1
The marketing review
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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani
;
Martinsuo, Miia
;
Naumann, Earl
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 613-636
Persistent link: https://www.econbiz.de/10010233690
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2
Toward a contingency theory of CRM adoption
Williams, Paul
;
Ashill, Nicholas
;
Naumann, Earl
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
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