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~isPartOf:"Journal of strategic marketing"
~person:"Roy, Sanjit"
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Customer satisfaction
2
Kundenzufriedenheit
2
Partial least squares
2
Partielle kleinste Quadrate
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Brand
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Brand defense
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Brand image
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Brand management
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Confidence
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Customer value
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Einzelhandel
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Electoral campaign
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Game theory
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Internet marketing
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Kundenwert
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Markenartikel
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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PLS path modelling
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Political marketing
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Services marketing
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Roy, Sanjit
Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Pervan, Simon J.
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Japutra, Arnold
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Thaichon, Park
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Ashill, Nicholas
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Bang, Nguyen
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Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Diwan, Saloni Pawan
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Harker, Michael
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Jaber, Faten
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Jebarajakirthy, Charles
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Mattsson, Jan
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Meadows, Maureen
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Naumann, Earl
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Ngo, Liem Viet
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O'Cass, Aron
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Oczkowski, Edward A.
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Paul, Justin
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Pelham, Alfred M.
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Polonsky, Michael J.
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Rahman, Kaleel
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Rizomyliotis, Ioannis
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Sahi, Gurjeet Kaur
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Siahtiri, Vida
2
Strong, Carolyn
2
Weaven, Scott
2
Zolfagharian, Mohammadali
2
Abdullateef, Aliyu Olayemi
1
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Journal of strategic marketing
Journal of business research : JBR
6
Electronic commerce research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
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ECONIS (ZBW)
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1
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
A
relationship
marketing
orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
4
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
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