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~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
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Journal of strategic marketing
Journal of retailing and consumer services
31
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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Journal of electronic commerce research : JECR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of advertising : official publication of the American Academy of Advertising
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The TQM journal : the international review of organizational improvement
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Asia Pacific journal of marketing and logistics
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International journal of services and operations management
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Journal of financial services marketing : JFSM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Australasian marketing journal
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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1
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
2
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
3
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
4
I complain for your good? : re-examining consumer advocacy
Jayasimha, K. R.
;
Billore, Aditya
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
Saved in:
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