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~isPartOf:"Journal of strategic marketing"
~subject:"Brand loyalty"
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Brand loyalty
Brand
28
Markenartikel
28
Brand management
27
Markenführung
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Brand image
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenimage
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Beziehungsmarketing
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Marketingmanagement
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Online-Marketing
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Brand architecture
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International marketing
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Internationales Marketing
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Personality psychology
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Vertrauen
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attitudinal loyalty
2
brand attachment
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brand identification
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brand management
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purchase intention
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purchase intentions
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2012 Olympic Games
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Advertising effects
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Ausländische Tochtergesellschaft
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Ekinci, Yuksel
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Fernandes, Teresa
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Inegbedion, Henry Egbezien
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Japutra, Arnold
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Obadiaru, Eseosa
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Oliveira, Marta
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Journal of strategic marketing
The journal of product & brand management
28
Journal of retailing and consumer services
23
Journal of business research : JBR
19
The journal of brand management : an international journal
18
European journal of marketing : EJM
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Australasian marketing journal
5
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Journal of promotion management : innovations in planning and applied research
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Pakistan journal of commerce and social sciences
3
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
Corporate reputation review
2
Economic and business review : EBR
2
European journal of marketing
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ECONIS (ZBW)
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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2
Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien
;
Obadiaru, Eseosa
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
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