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~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Management"
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Subject
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Brand management
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
106
Konsumentenverhalten
106
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
Firm performance
39
Unternehmenserfolg
39
Dienstleistungsqualität
36
Service quality
36
Social Web
30
Social web
30
Lieferantenmanagement
28
Supplier relationship management
28
Brand
27
Markenartikel
27
Competitive advantage
26
Innovation
26
KMU
26
SME
26
Wettbewerbsvorteil
26
market orientation
26
Internet marketing
23
Online-Marketing
23
Innovation management
22
Innovationsmanagement
22
Betriebliche Wertschöpfung
21
Emerging economies
21
Schwellenländer
21
Value creation
21
Customer integration
20
Kundenintegration
20
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Undetermined
59
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Article
87
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
87
Case study
2
Fallstudie
2
Language
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English
87
Author
All
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Rahman, Kaleel
3
Areni, Charles Scott
2
Bang, Nguyen
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Leicht, Thomas
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhargava, Mukesh
1
Biraghi, Silvia
1
Birch, Dawn
1
Bodet, Guillaume
1
Bose, Sunny
1
Boshoff, Christo
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Bridson, Kerrie Christine
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
584
The journal of brand management : an international journal
550
The journal of product & brand management
385
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
International journal of consumer studies
50
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ECONIS (ZBW)
87
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1
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10
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87
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date (oldest first)
1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
8
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
9
The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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