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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"USA"
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Consumer behaviour
USA
Marketing management
183
Marketingmanagement
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Firm performance
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Beziehungsmarketing
28
Relationship marketing
28
market orientation
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Reid, Mike
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Journal of strategic marketing
Journal of business research : JBR
87
Journal of retailing and consumer services
45
Journal of marketing
44
Journal of marketing communications
40
European journal of marketing : EJM
33
Journal of marketing management : MM
32
Journal of the Academy of Marketing Science
28
The journal of brand management : an international journal
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of product & brand management
25
SpringerLink / Bücher
24
Psychology & marketing
23
The journal of consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of retailing
21
Business horizons
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of Islamic marketing : JIMA
19
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing research : JMR
16
Journal of marketing theory and practice
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of advertising : the review of marketing communications
14
Faculty & research / Insead : working paper series
13
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International review on public and non-profit marketing
13
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
Cogent business & management
12
International journal of technology marketing : IJTMkt
12
International journal of wine business research : IJWBR
12
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
17
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1
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
4
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
5
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
6
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
7
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
8
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Shams, Farshid
; …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
9
Strategic consequences of self-service technology evaluations
Taillon, Brian J.
;
Huhmann, Bruce A.
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10012202459
Saved in:
10
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
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