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~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Internet marketing"
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Corporate social responsibility
Internet marketing
Marketing management
183
Marketingmanagement
183
Brand management
87
Markenführung
87
Consumer behaviour
66
Konsumentenverhalten
66
Beziehungsmarketing
55
Relationship marketing
55
Brand image
50
Markenimage
50
Strategic management
40
Strategisches Management
40
Firm performance
33
Unternehmenserfolg
33
KMU
28
SME
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27
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Simkin, Lyndon
2
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
194
Business strategy and the environment
189
Journal of business ethics : JOBE
168
Corporate social responsibility and environmental management
153
The journal of product & brand management
69
International journal of internet marketing and advertising : IJIMA
67
The journal of brand management : an international journal
65
Journal of retailing and consumer services
60
SpringerLink / Bücher
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
Business & society
48
Journal of marketing communications
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Technological forecasting & social change : an international journal
37
Cogent business & management
36
International journal of hospitality management
35
International journal of advertising : the review of marketing communications
34
Journal of promotion management : innovations in planning and applied research
33
Marketing intelligence & planning
32
Springer eBook Collection
29
Tourism management : research, policies, practice
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of the Academy of Marketing Science
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Finance research letters
25
Journal of marketing management : MM
25
Corporate governance : the international journal for effective board performance
24
Journal of promotion management : JPM
23
International journal of contemporary hospitality management
22
International journal of sustainable strategic management
22
Journal of business ethics : JBE
22
Journal of internet commerce
22
Administrative Sciences : open access journal
21
European journal of marketing : EJM
21
International Journal of Energy Economics and Policy : IJEEP
21
Journal of advertising research
21
Management decision : MD
21
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ECONIS (ZBW)
31
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31
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1
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
2
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
3
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
4
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
5
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
6
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
7
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
8
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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