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~isPartOf:"Journal of strategic marketing"
~subject:"Informationstechnik"
~subject:"Internet marketing"
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Informationstechnik
Internet marketing
Internet
8
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
E-commerce
4
Electronic Commerce
4
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Customer satisfaction
2
Kundenzufriedenheit
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
loyalty
2
Börsengang
1
Competitive advantage
1
Computerspiel
1
Confidence
1
Consumer self-concept
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Experiment
1
Firm performance
1
Firm valuation
1
Gambling
1
Glücksspiel
1
Initial Public Offering (IPO)
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Butaney, Bhupin
1
Butaney, Gul
1
Castle, Nicholas W.
1
Combe, Ian Alexander
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Keel, Astrid L.
1
Khusainova, Rushana
1
Lancaster, Geoffrey
1
Lending, Claire E.
1
Marshall, Beverly
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Ozuem, Wilson
1
Perks, Keith J.
1
Prasad, Jason
1
Roy, Sanjit Kumar
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Sakurai, Yuka
1
Sekhon, Harjit
1
Shankar, Amit
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Sok, Phyra
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Journal of strategic marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
18
Journal of business research : JBR
17
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European research studies
13
Information economics and policy : IEP
13
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of internet commerce
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : benefits, costs and risks
11
Internet econometrics
11
International journal of business information systems : IJBIS
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Discussion paper series / IZA
9
Electronic commerce research
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Journal of retailing and consumer services
9
NBER Working Paper
9
NBER working paper series
9
The Internet revolution : a global perspective
9
CESifo working papers
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Kom / Kommission der Europäischen Gemeinschaften
8
Working paper / National Bureau of Economic Research, Inc.
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of technology marketing : IJTMkt
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel and tourism marketing
7
Premier reference source
7
Springer eBook Collection
7
Discussion paper series / Philippine Institute for Development Studies
6
International journal of advertising : the quarterly review of marketing communications
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
6
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1
The impact of online buzz on internet IPO valuation
Keel, Astrid L.
;
Lending, Claire E.
;
Marshall, Beverly
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012424706
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
5
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
6
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
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