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~isPartOf:"Journal of strategic marketing"
~subject:"Marketingmanagement"
~subject:"Portfolio selection"
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Marketingmanagement
Portfolio selection
Marketing management
183
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
109
Konsumentenverhalten
109
Brand management
87
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
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40
Strategisches Management
40
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Gilmore, Audrey
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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Journal of strategic marketing
Journal of banking & finance
571
NBER working paper series
537
Working paper / National Bureau of Economic Research, Inc.
467
European journal of operational research : EJOR
399
NBER Working Paper
386
Insurance / Mathematics & economics
385
Finance research letters
381
SpringerLink / Bücher
363
Journal of business research : JBR
361
International review of financial analysis
272
Journal of financial economics
264
The journal of asset management
259
Industrial marketing management : the international journal for industrial and high-tech firms
257
Management science : journal of the Institute for Operations Research and the Management Sciences
254
The journal of portfolio management : a publication of Institutional Investor
254
Journal of economic dynamics & control
251
The journal of finance : the journal of the American Finance Association
231
Research paper series / Swiss Finance Institute
222
International journal of theoretical and applied finance
220
Discussion paper / Centre for Economic Policy Research
212
Applied economics
207
Finance and stochastics
196
Journal of empirical finance
196
The review of financial studies
196
Quantitative finance
187
Europäische Hochschulschriften / 5
184
Journal of financial and quantitative analysis : JFQA
178
Mathematical finance : an international journal of mathematics, statistics and financial theory
177
Economic modelling
170
Risks : open access journal
167
The European journal of finance
164
Journal of risk and financial management : JRFM
163
The North American journal of economics and finance : a journal of financial economics studies
159
International review of economics & finance : IREF
157
Swiss Finance Institute Research Paper
151
Journal of investment management : JOIM
145
Economics letters
141
The journal of investing
140
European journal of marketing : EJM
131
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ECONIS (ZBW)
186
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1
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10
of
186
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Date (oldest first)
1
Strategic brand
management
for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
2
Environmental
management
systems : an alternative marketing strategy for sustainability
D'Souza, Clare M.
;
Marjoribanks, Timothy
;
Young, Suzanne
; …
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012202764
Saved in:
3
Approaching Key Account
Management
from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
4
The
management
of customer relationships as assets in the retail banking sector
Persson, Andreas
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10008936985
Saved in:
5
Marketing strategies supporting national plans : contributions of universities
Srikaew, Anuwat
;
Baron, Steve
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10003858936
Saved in:
6
Plan implementation dissonance : addressing the quandary of : how did they come up with that?
Carr, Benjamin Nathaniel
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10009575432
Saved in:
7
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
10
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
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