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~isPartOf:"Journal of strategic marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundennähe"
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Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
60
Konsumentenverhalten
60
Customer satisfaction
38
Kundenzufriedenheit
38
Marketing management
28
Marketingmanagement
28
Dienstleistungsqualität
26
Service quality
26
Social Web
22
Social web
22
Brand management
21
Lieferantenmanagement
21
Markenführung
21
Supplier relationship management
21
Customer integration
18
Kundenintegration
18
Brand image
16
Markenimage
16
Betriebliche Wertschöpfung
15
Confidence
15
Value creation
15
Vertrauen
15
Customer value
14
Kundenwert
14
Internet marketing
13
Online-Marketing
13
Einzelhandel
11
Retail trade
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Structural equation model
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Strukturgleichungsmodell
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relationship marketing
10
Brand
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Markenartikel
9
Online retailing
8
Online-Handel
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Strategic management
8
Strategisches Management
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92
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Article
156
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5
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Aufsatz in Zeitschrift
Article in journal
161
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
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Language
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English
161
Author
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Japutra, Arnold
3
Thaichon, Park
3
Ashill, Nicholas
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Mattsson, Jan
2
Meadows, Maureen
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Strong, Carolyn
2
Weaven, Scott
2
Zolfagharian, Mohammadali
2
Abdullateef, Aliyu Olayemi
1
Abeza, Gashaw
1
Abid, Aman
1
Ahmad, Bilal
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
161
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161
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21
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
22
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
23
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
24
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
25
A generational study of employees’ customer orientation : a motivational viewpoint in pandemic time
Mahmoud, Ali B.
;
Grigoriou, Nicholas
;
Fuxman, Leonora
; …
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013492888
Saved in:
26
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
27
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
28
Reviving social banking using relationship quality dynamics in a developing country
Hani, Umme
;
Wickramasinghe, Ananda
;
Kattiyapornpong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 574-597
Persistent link: https://www.econbiz.de/10012608879
Saved in:
29
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
30
Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción
;
Diaz-Meneses, Gonzalo
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
Saved in:
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