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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Theorie"
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Markenimage
Theorie
Beziehungsmarketing
261
Relationship marketing
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51
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
106
The journal of product & brand management
78
Journal of retailing and consumer services
72
Gabler Edition Wissenschaft
71
The journal of brand management : an international journal
65
SpringerLink / Bücher
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European journal of operational research : EJOR
37
International journal of hospitality management
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Springer eBook Collection / Business and Economics
33
Asia Pacific journal of marketing and logistics
30
Europäische Hochschulschriften / 5
28
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel and tourism marketing
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Journal of strategic marketing
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Tourism management : research, policies, practice
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Die Betriebswirtschaft : DBW
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International journal of contemporary hospitality management
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Basler Schriften zum Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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International journal of production research
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Berichte aus der Betriebswirtschaft
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Interaktionen im Dienstleistungsbereich
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
6
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
7
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
8
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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