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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~person:"Bergkvist, Lars"
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Bergkvist, Lars
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Journal of the Academy of Marketing Science
Qualitative Marktforschung : Konzepte - Methoden - Analysen
International journal of advertising : the review of marketing communications
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The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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