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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative market research : an international journal"
~subject:"International marketing"
~subject:"Relationship marketing"
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Marktforschung
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Journal of the Academy of Marketing Science
Qualitative market research : an international journal
Journal of business research : JBR
8
SpringerLink / Bücher
8
Europäische Hochschulschriften / 5
7
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Journal of international consumer marketing
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Conjoint measurement : methods and applications
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Consumption culture in Europe : insight into the beverage industry
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Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Der Markt : international journal of marketing
3
Handbook on cross-cultural marketing
3
International journal of advertising : the quarterly review of marketing communications
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Jahrbuch der Absatz- und Verbrauchsforschung
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Australasian marketing journal
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
9
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
4
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
5
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
6
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
7
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
8
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
Saved in:
9
Customer empowerment in tourism through consumer centric marketing (CCM)
Niininen, Outi
;
Buhalis, Dimitrios
;
March, Roger
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10003492523
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