Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Morten Holm; V. Kumar; Carsten Rohde
| Year of publication: |
2012
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|---|---|
| Authors: | Holm, Morten ; Kumar, V. ; Rohde, Carsten |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 3, p. 387-401
|
| Subject: | Kundenwert | Customer value | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Komplexitätsmanagement | Complexity management | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548616