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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Gabler Research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Chintagunta, Pradeep K."
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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