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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Corporate reputation"
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Search: subject_exact:"Brand management"
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Corporate reputation
Brand management
76
Markenführung
76
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
40
Markenimage
40
Brand
27
Markenartikel
26
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
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New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
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Success factor
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Brand extensions
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Branding
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Capital income
3
Designation of origin
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Emerging economies
3
Firm value
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Firmenimage
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Bahadir, S. Cem
1
Dahl, Darren W.
1
Hanson, Sara
1
Jiang, Lan
1
Kalaignanam, Kartik
1
Kirca, Ahmet H.
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Rubera, Gaia
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Brand culture
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
DBA Africa management review
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ECONIS (ZBW)
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1
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Saved in:
3
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
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