//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Arunachalam, S."
~person:"Borgh, Michel van der"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
2
Business-to-business marketing
2
Business-to-business
1
Conservative selling behavior
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media
1
Digital media elasticities
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Mediensektor
1
New product development
1
New products
1
Online-Marketing
1
Owned media
1
Paid media
1
Perceived risk processing theory
1
Produktentwicklung
1
Sales
1
Sales management
1
Salespeople
1
Salesperson performance
1
Schwellenländer
1
Selling
1
Social Web
1
Social web
1
Vector autoregression
1
Verkauf
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arunachalam, S.
Borgh, Michel van der
Crecelius, Andrew T.
2
Lawrence, Justin M.
2
Reinartz, Werner J.
2
Ulaga, Wolfgang
2
Agnihotri, Raj
1
Ahearne, Michael
1
Alavi, Sascha
1
Almeida, Marcos Inácio Severo de
1
Backhaus, Klaus
1
Baker, Thomas L.
1
Baldauf, Artur
1
Beitelspacher, Lauren Skinner
1
Berkmann, Manuel
1
Bharadwaj, Sundar G.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Boles, James Sanders
1
Boyd, D. Eric
1
Böhm, Eva
1
Chatterjee, Sharmila C.
1
Clark, Moira
1
Cron, William L.
1
DeLeon, Anthony J.
1
Donthu, Naveen
1
Eggert, Andreas
1
Eisenbeiß, Maik
1
Feurer, Sven
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grossenbacher, Samuel
1
Habel, Johannes
1
Haumann, Till
1
Hollmann, Thomas
1
Homburg, Christian
1
Jarvis, Cheryl Burke
1
Kassemeier, Roland
1
Klarmann, Martin
1
Kraus, Florian
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->