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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Beatty, Sharon E."
~person:"Crosno, Jody L."
~person:"Driessen, Paul H."
~person:"Fang, Eric"
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Beatty, Sharon E.
Crosno, Jody L.
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Fang, Eric
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Journal of the Academy of Marketing Science
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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2
Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
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3
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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4
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
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5
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
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