//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chabowski, Brian R."
~person:"Gunther, Robert E."
~person:"Wallman, Jeffrey P."
~subject:"Peter F. Drucker"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Peter F. Drucker
Marketing theory
3
Marketingtheorie
3
Marketing
2
History of economic thought
1
Imitation
1
Imitation strategy
1
Imitationsstrategie
1
Innovation
1
Institutional economics
1
Institutionenökonomik
1
Learning organization
1
Lernende Organisation
1
Management
1
Organizational learning
1
Performance
1
Stakeholder
1
Stakeholder marketing
1
Ökonomische Ideengeschichte
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Interview
1
Language
All
English
2
Author
All
Chabowski, Brian R.
Gunther, Robert E.
Wallman, Jeffrey P.
Darroch, Jenny
2
Donaldson, Thomas
1
Drucker, Peter F.
1
Kotler, Philip
1
Mohr, Jakki
1
Morgan, Robert
1
Sarin, Shikhar
1
Sheth, Jagdish N.
1
Smith, M. Craig
1
Uslay, Can
1
Webster, Frederick E.
1
Wind, Yoram
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
2
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->