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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Cherchye, Laurens"
~person:"Homburg, Christian"
~person:"Stavins, Joanna"
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Consumer behaviour
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Beziehungsmarketing
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Cherchye, Laurens
Homburg, Christian
Stavins, Joanna
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
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4
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Journal of the Academy of Marketing Science
Working papers / Federal Reserve Bank of Boston
14
Discussion paper series
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FRB of Boston Working Paper
9
Research Data Reports Paper
7
Discussion paper / Center for Economic Research, Tilburg University
5
ECARES working paper
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
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Journal of payments strategy & systems
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Die Betriebswirtschaft : DBW
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Contemporary economic policy : a journal of Western Economic Association International
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Department of Economics discussion paper series / University of Oxford
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European economic review : EER
1
Federal Reserve Bank of Boston Research Data Reports
1
Federal Reserve Bank of Boston Research Paper Series Current Policy Perspectives Paper
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Federal Reserve Bank of Boston Research Paper Series Research Data Reports
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ECONIS (ZBW)
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
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