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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Homburg, Christian"
~subject:"Customer satisfaction"
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Customer satisfaction
Beziehungsmarketing
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Homburg, Christian
Grégoire, Yany
4
Kumar, V.
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Morgan, Neil A.
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Wieseke, Jan
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Journal of the Academy of Marketing Science
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of marketing
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of business research : JBR
1
Kompetenz in Wissenschaft & Management
1
Vertrieb : Verkäufer führen - Umsatz machen
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1
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
3
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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