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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ketelaar, Paul E."
~type_genre:"Article in journal"
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Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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