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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~subject:"Dienstleistungsqualität"
~subject:"Marketing theory"
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Dienstleistungsqualität
Marketing theory
Beziehungsmarketing
8
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3
Customer satisfaction
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Kumar, V.
Grégoire, Yany
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Lusch, Robert F.
2
Sesé, F. Javier
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Journal of the Academy of Marketing Science
Legends in marketing
7
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
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