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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
5
Customer engagement
3
Customer satisfaction
3
Kundenzufriedenheit
3
Customer integration
2
Customer value
2
Dienstleistungsqualität
2
Emerging economies
2
Emerging markets
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Satisfaction
2
Schwellenländer
2
Service experience
2
Service quality
2
Attitudinal loyalty
1
Attribute importance
1
Behavioral loyalty
1
Complexity management
1
Convenience
1
Customer behavior
1
Customer mindset metrics
1
Customer profitability
1
Developed markets
1
Dienstleistungsmarketing
1
Einzelhandel
1
Electronic money
1
Elektronisches Geld
1
Emotion
1
Emotions
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Engagement theory
1
Firm performance
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Forecasting model
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Kumar, V.
Homburg, Christian
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Blut, Markus
2
Dellaert, Benedict G. C.
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
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Grewal, Dhruv
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Hanson, Sara
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Harmeling, Colleen M.
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Henderson, Conor M.
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Jozic, Danijel
2
Palmatier, Robert W.
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Petersen, J. Andrew
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Pick, Doreén
2
Rapp, Adam
2
Sesé, F. Javier
2
Steinhoff, Lena
2
Voorhees, Clay M.
2
Zhang, Jonathan Z.
2
Albrecht, Arne Keno
1
Andrews, Michelle
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Arunachalam, S.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Baker, Thomas L.
1
Bart, Yakov
1
Bayón, Tomás
1
Beck, Joshua T.
1
Becker, Larissa Carine Braz
1
Beckers, Sander F. M.
1
Bednarek, Marei
1
Beitelspacher, Lauren Skinner
1
Belli, Alex
1
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Journal of the Academy of Marketing Science
Journal of marketing
4
Journal of marketing research : JMR
3
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
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ECONIS (ZBW)
5
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1
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5
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5
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1
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
5
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
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