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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Palmatier, Robert W."
~subject:"Kundenbindungsprogramm"
~subject:"Unternehmenserfolg"
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Kundenbindungsprogramm
Unternehmenserfolg
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
2
Innovation
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Loyalty program
2
Meta-Analyse
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Meta-analysis
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Supplier relationship management
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Bibliometrics
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Bibliometrie
1
Bystander effect
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Channels
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Competitive advantage
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Content analysis
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Customer inertia
1
Customer loyalty
1
Customer relationship management
1
Customer relationship stages
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Customer retention
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Customer satisfaction
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Customer-centric structure
1
Dependence
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Dependency theory
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Dependenztheorie
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Interdependence
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Kundenbindung
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Kundenzufriedenheit
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Loyalty program dynamics
1
Loyalty rewards
1
Market structure
1
Marketing theory
1
Marketingtheorie
1
Marktstruktur
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Measurement
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Mindset
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Organisationsstruktur
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Palmatier, Robert W.
Kumar, V.
2
Steinhoff, Lena
2
Arnold, Mark J.
1
Babin, Barry J.
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Bagga, Charan K.
1
Beck, Jonathan M.
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Belli, Alex
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Benavent, Christophe
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Dorotic, Matilda
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Ernst, Holger
1
Evanschitzky, Heiner
1
Fok, Dennis
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Folse, Judith Anne Garretson
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Franco, José
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Grantham, Kimberly D.
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Hanson, Sara
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Harmeling, Colleen M.
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Hernández-Ortega, Blanca I.
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Herter, Márcia Maurer
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Hoyer, Wayne D.
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Hsu, Maxwell K.
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Jones, Eli
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Kim, Jisu J.
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Krafft, Manfred
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Krieger, Katrin
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Ladeira, Wagner Junior
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Lam, Son K.
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Lawrence, Justin M.
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Lee, Ju-Yeon
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Journal of the Academy of Marketing Science
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
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An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
2
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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