//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Peterson, Robert A."
~subject:"Filmwirtschaft"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Filmwirtschaft
Market research
1991-2007
1
Brand image
1
Distribution costs
1
Firm performance
1
Forschungskosten
1
Markenimage
1
Marktforschung
1
Research expenditure
1
Unternehmenserfolg
1
Vertriebskosten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Peterson, Robert A.
Arnold, Mark J.
1
Bergkvist, Lars
1
Carlson, Brad D.
1
Carrillat, François A.
1
Eisend, Martin
1
Hadida, Allègre L.
1
Harmeling, Colleen M.
1
Hennig-Thurau, Thorsten
1
Jeong, Jaeseok
1
Joshi, Amit
1
Kupfer, Ann-Kristin
1
Legoux, Renaud
1
Mao, Huifang
1
Mathys, Juliane
1
Moffett, Jordan W.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->