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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Rapp, Adam"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
4
Relationship marketing
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Einzelhandel
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Lieferantenmanagement
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Retail trade
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Brand authenticity
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Brand value congruence
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Business-to-business marketing
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Buyer–supplier relationships
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Customer satisfaction
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Rapp, Adam
Kumar, V.
7
Homburg, Christian
4
Brasel, S. Adam
3
Grewal, Dhruv
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Hagtvedt, Henrik
3
Verhoef, Peter C.
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Zhang, Jonathan Z.
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Blut, Markus
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Ozkaya, H. Erkan
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Palmatier, Robert W.
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Pick, Doreén
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Ruyter, Ko de
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Sesé, F. Javier
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Sheth, Jagdish N.
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Steinhoff, Lena
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Venkatesan, Rajkumar
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Journal of the Academy of Marketing Science
Journal of personal selling & sales management
1
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ECONIS (ZBW)
2
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
2
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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