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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Markentreue"
~subject:"Relationship marketing"
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Relationship marketing
Customer retention
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Henderson, Conor M.
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Homburg, Christian
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Ngobo, Paul Valentin
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
8
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Exploring the rise of fandom in contemporary consumer culture
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Research
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The journal of product & brand management
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Tourism management : research, policies, practice
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Business horizons
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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International business review : the official journal of the European International Business Academy
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International journal of business excellence
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ECONIS (ZBW)
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The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
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2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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