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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsmarketing"
~subject:"Supplier relationship management"
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Dienstleistungsmarketing
Supplier relationship management
Marketing theory
48
Marketingtheorie
48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
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Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
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Bibliometrie
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Dienstleistungsqualität
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Erfolgsfaktor
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
21
Neue Herausforderungen an das Dienstleistungsmarketing
9
Marketing theory
8
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
5
Journal of business-to-business marketing
5
Journal of service management
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Major theoretical debates and contemporary issues in marketing theory
3
The journal of services marketing
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service research : JSR
2
Management decision : MD
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Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
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The impact of theory on representations of the consumer and the marketing organisation
2
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science / Angewandte Marketingforschung
1
Basler Schriften zum Marketing
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Developing digital marketing : relationship perspectives
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbook of research on retailer-consumer relationship development
1
History of marketing thought ; Volume 2
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
4
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
5
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
6
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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