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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsqualität"
~subject:"Servitization"
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Dienstleistungsqualität
Servitization
Bundling strategy
3
Leistungsbündel
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B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Customer service
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Konsumentenverhalten
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Kundenservice
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Service quality
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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B2B marketing
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B2B services
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Business services
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Conjoint analysis
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Customer solutions
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Customized service packages
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Differentiation
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Firm performance
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Hybrid bundles
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Industrial services
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Lieferantenmanagement
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Marketingmanagement
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Return on sales
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of production economics
19
Journal of business research : JBR
17
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
The journal of business & industrial marketing
10
Research technology management : RTM
9
Service business
8
International marketing review
6
International journal of production research
5
Journal of service management
5
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Journal of service theory and practice : JSTP
3
Technological forecasting & social change : an international journal
3
The TQM journal : the international review of organizational improvement
3
Auditing : a journal of practice & theory
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Business process management journal
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CIE working paper series
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European journal of operational research : EJOR
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European management journal
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Faculty & research / Insead : working paper series
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Informationsmanagement und Computer Aided Team
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of operations & production management
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of management & governance
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Mays Business School Research Paper
2
Research
2
Schriftenreihe innovatives Dienstleistungsmanagement
2
SpringerLink / Bücher
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The Harvard John M. Olin discussion paper series
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Benchmarking : an international journal ; BIJ
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Berichte aus dem Produktionstechnischen Zentrum Berlin
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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