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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"International marketing"
~subject:"Relationship marketing"
~subject:"Verbraucher"
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
44
Journal of marketing
24
Journal of retailing
19
Journal of business research : JBR
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of advertising research
10
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
9
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
9
The journal of business : B
9
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8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Gabler-Edition Wissenschaft
7
Handbook of research in international marketing
7
International marketing review
5
Journal of international consumer marketing
5
Qualitative market research : an international journal
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Springer eBook Collection / Business and Economics
5
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4
European marketing research review
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Betriebswirtschaftliche Studien
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California management review
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Consumption culture in Europe : insight into the beverage industry
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Der Markt : international journal of marketing
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Die Betriebswirtschaft : DBW
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Handbook on cross-cultural marketing
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International economic review
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of global marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
9
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
4
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
5
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
Saved in:
6
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
7
An empirical test of the causative Markov model of consumer behavior
Kesavan, Ram
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10002192157
Saved in:
8
The structure of consumers' satisfaction : crossproduct comparisons
Maddox, R. Neil
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10002425594
Saved in:
9
The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
4
,
pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
Saved in:
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